Brand

Our products are united under our brand PURA VIDA pronounced Pyoo-rah Vee-dah, translating literally from Spanish to Pure Life.

Quality

All our products are filled exclusively with world-class virgin Hollow Conjugate Recron® Fibrefil produced by Reliance Industries Limited, using state-of-the-art technology.

Products

Our product portfolio spans a wide selection of soft furnishings and comfort products for all preferences and budgets. Our premium brand ROYALE represents our fine-quality product range and our premium brand ESSENTIALS features products at great value for money.

Philosophy

The words PURA VIDA have a deep meaning in Costa Rica where the expression means ‘Life is wonderful, enjoy it!’ Our brand strives to bring this attitude to your life and this is why all PURA VIDA pillows and sleep accessories are created to provide you the ultimate in pure comfort – so you wake up refreshed, ready to enjoy your day.

OUR VISION

We strive towards a future in which our quality sleep and comfort products touch millions of lives, enhancing the pure pleasure of true relaxation – and eventually making the world a more comfortable place to live in.

OUR MISSION

To achieve sustainable growth as a leading purveyor of high quality sleep products that add enduring value to people’s lives. We aim to become the gold standard in Pure Living Solutions and the symbol of comfort in people’s homes.

OUR TECHNOLOGY

PURA VIDA pillows are made by our automated Fine Fibre Opening and High Pressure Blow Filling technology which ensures that every PURA VIDA pillow you buy is lump-free and of even size, shape and firmness.